NOW FUTURE.
LET'S GET READY.
Strategies for Digital Marketing Products & Services.
This is what I do:
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DANIEL ZERO
I HELP COMPANIES & BRANDS WITH STRATEGIES & IDEAS FOR NEW DIGITAL MARKETING PRODUCTS & SERVICES.
TECHNOLOGY IS JUST A SOLUTION TO REACH CERTAIN GOALS.
I’M NOT A “GURU” WHO TELLS YOU EMPTY PHRASES ABOUT TECH TRENDS -
BUT A VERY FOCUSED GUY WITH 10 YEARS OF EXPERIENCE AS A CREATIVE DIRECTOR, STRATEGIST & CONSULTER.
After my studies in Business/Marketing and later in Visual Communications, I helped to build up MFT in 2005, an agency for interactive promotion tools in Frankfurt.
Being the Creative Director and Agency Lead Assistant from 2008 - 2011, we expanded to Zurich, Dubai and entered the Stuttgart Stock Exchange in 2009.
From 2011 - 2014 I worked at Oh! Marketing Solutions agency in Frankfurt/Main as a consulter for digital marketing and brands, expanding my digital strategy knowledge more and more
through own studies and trainings at the same time.
In 2014 I built up my own little focused co-op team called Voidoid, where I worked together with marketing and social media agencies like Neuland+Herzer on new, innovative digital marketing ideas.
I also did a lot of workshops and keynotes at my own keynote nights and in co-ops with the IHK/Stock Exchange Frankfurt and different agencies.
The IT consultancy Avanade, a close partner of Accenture & Microsoft, invited me in 2015 to join their new in-house digital strategy team, With my new team mates from Ogilvy, Telekom and Samsung,
I worked on top-level DAX 30 client strategies for digital marketing and digital workplace ideas, mostly together with Accenture.
In 2017 I decided to go back to my marketing and agency roots and to move on once more: Leaving Frankfurt and starting new in Berlin, Germany’s most important city for digital and creative innovations.
Currently I’m working together project-based with agencies and companies, sharing and adding my skills and expertise.
EXPERTISE
| 10 Years Experience as a Creative Director, Digital Strategist & Consulter |
| Focus on Digital Marketing Products & Customer Experiences |
| Educated in Marketing, Digital Strategy & Creative Direction |
| Roots in Agency Work & Business Consulting |
| Team Work with Accenture, Avanade, Neuland+Herzer, MFT and different Agencies |
| Digital Strategies for innovative Marketing & Customer Experiences, Platforms, Apps & Services |
| Favorite Keynote Topics: Marketing Today | Consumer Behaviour | Consulting in Agencies |
SKILLS
| Digital Strategy Developing for Products & Services |
| Research & Profiling, Use Cases, Customer Journeys, Roadmaps |
| Analytical & Creative Work |
| Workshops & Trainings w. Agencies & Companies|
| Trained in Collaborative Work with Different Teams |
| High-Level Presentations for C-Level Clients, CMOs & more |
| Keynotes & Speaking |
| Writing About Things That Matter |
CLIENTS
| Audi, Mercedes Benz, Porsche, BASF, Lufthansa, Douglas, Sanofi + more |
| In the EU, UK and UAE |
| Automotive |
| Mobility |
| Retail |
| Travel & Transport |
| Consumer Goods |
| Media & Entertainment |
STRATEGY DEVELOPMENT
Agencies Need Digital Strategists to Understand Their Client’s Goal Better.
To Show The Client How He Can Reach That Goal via Technology.
To Add Related Tech Solutions To The Creative Work.
And To Win Pitches In Digital Before Consultancies Step In.
Companies Need Digital Strategists to Understand Their Customers Better.
To Develop Essential Results Through Insights & A Holistic View.
To Provide A Clear Path For The Future Tech & Tools As Solutions..
And To Gain More Revenue.
THIS IS WHAT I DO:
| Digital Strategies at Marketing & Customer Experiences |
| For Digital Products & Services like Platforms, Apps, Interfaces & Tools |
| With Tech like CRMs, Data-driven Marketing Systems, AI and more |
| Research, Analytics & Profiling, Customer Journeys, Use Cases, Roadmaps |
| Developing the Big Idea behind Digital Content or Campaigns |
| In Team Work with Marketing, IT, UX & Creation |
CONSULTING SERVICES
Agencies Today Need Consultants To Work Closer To Their Clients.
To Gain More Impact With Digital Strategies & Workshops.
To Provide Knowledge In Pitches & Tech Services In Projects.
To Expand & Transform The Agency Portfolio.
And To Avoid Competition Of Consultancies In Pitches.
Companies Today Need Consultants To Transform Their Business.
To Gain Fresh Knowledge About Relevant Technologies.
And To Find The Right Strategy To Gain More Revenue.
THIS IS WHAT I DO:
| Consulting in Digital Marketing, Customer Experience & Consumer Behaviour |
| Working Together With Agencies on Pitches and at Client Projects |
| Project Work With Companies and Brands on Marketing Problems and during a Business Transformation |
| Together with Your Partners or Your Team from Marketing, IT, BI and Creation |
| Finding Pain Points, Topics and the right Start for a new Strategy |
| Following or Developing a Maturity Model |
| As a Digital Vision Accelerator to help finding Inspirations for new Innovations |
WORKSHOPS & KEYNOTES
Dancing alone is boring. So let’s come together.
At Workshops & Keynotes for companies, brands & agencies that don’t put people to sleep,
but leaves the audience feeling inspired & ready to take action.
So far, I co-worked with the IHK/Stock Exchange Frankfurt, Avanade Consulting & different agencies.
MAIN TOPICS:
| Marketing Today & Beyond |
| No Silos: How To Combine Digital & Non-Digital Marketing |
| Customer Experience |
| The Digital Customer |
| Human Behavior in a Digital World |
| Consulting in Agencies |
USE CASES
RETAIL & CUSTOMER EXPERIENCE
Client: Perfume & Cosmetics Retailer (international)
Project: Digital Strategy for a Omnichannel Customer Experience
A worldwide operating retailer for perfume & cosmetics went through the biggest business transformation process of its entire company life time. During this process
one of the biggest pain points was finding a new and fresh customer experience between the retail shops and digital, together with innovative omnichannel campaigns in
the shopping and event area.
As a digital strategist in the team of Avanade & Accenture, I was part of the first strategy steps. In the research and insight phase, I mapped the client's customer profiles
very deeply and analysed the main target groups and actual position of the company's digital maturity. Based on the research I developed scenarios and customer journeys with
existing and innovative personalized retail ideas, that avoid information and action gaps between the physical shopping and digital behavior of the customers. Working together
with the UX team, we could develop first app and interface mock-ups. Based on a smart and powerful CRM system, the company could gain always the right customer behavior and profile
data to be in contact with the customer in all his touchpoints. To avoid disturbing, exaggerated advertising etc., a useful end-to-end customer experience with individual content
and media was priorized. Main ideas were a seamless shopping experience between online and offline through a better eCommerce system, digital touchpoints in the retail shops to simulate
beauty product effects before buying, a individualizable mobile app and campaigns based on customer behavior, seasonal impacts in terms of beauty products and sophisticated shop events.
PHARMA & MULTICHANNEL STRATEGY
Client: Pharmaceutical Company (multinational)
Project: Multichannel Strategy for a Marketing Service Platform
One of the biggest pharmaceutical companies in the diabetes sector had to respond to the changed situation of pharma consultancy today. The main problem: Their target groups of doctors,
hospitals and pharmacists are still inundated by pharma consultants from different companies. The other problem: The methods of operation of the consultants were to slow and to confusing
to gain the right data fast and precise enough. Also the client wanted to stop being seen as another annoying company who just wants to sell products. The main target: Creating a new and
functional multichannel marketing and combining the classic channels together with the lead contacts in a digital way.
Being the digital strategist in this project, I could collect precious insights of the marketing and sales processing together with the customer behavior in the insight and
research phase through a deep client and customer profiling, SWOT analytics and more. A tech research of channels and touchpoints were also part of the main agenda. After different
customer journey approaches, the results lead to a smart digital system that could combine the daily work data of the pharma consultant together with marketing operations, an app for
the customers (doctors and pharmacists) that could serve helpful medical and treatment data, and also an online company knowledge presence that could help with information about the
drugs, the treatment and medical cases. The marketing itself went from a "Buy Me" approach to an individual communication full of valuable facts and support between the pharma company,
its consultants and their target group. Precious customer data could help marketing and sales to offer their lead customers a more individual and smart way of showing, selling and supporting.
INDUSTRY & B2B MARKETING
Client: Industrial Control & Automation Company (multinational)
Project: Digital Strategy for a Marketing Platform (B2B)
Going through a business transformation process, a multinational industrial company had to change its marketing behavior. Important tasks were mainly a better service and communication
with its B2B customers. The focus was on the eCommerce and lead sales system with one important goal: Getting to know the customers better.
Working together with Avanade, UX and the CMO, my role was part of the digital strategy team to solve this marketing problem. After a workshop with the client I mapped the customer
profiles and developed customer journeys which contained innovative and fresh ideas for a new marketing system. The ideas for a sales app and an eCatalogue for the client that worked
together with a data-relevant CRM system could show marketing, sales and analysts exactly the behavior of their customers to implicate marketing actions in the right timing. The eCommerce
part went from a techy oldschool-approach to a new, fresh designed and functional shopping customer experience, that consisted of a customer profiling system and customer score cards to
show marketing and sales all relevant customer data. Together with smart features to release relevant content for new and upcoming customers, the client could understand his customers
and their behavior much better.
STOCK EXCHANGE & CUSTOMER EXPERIENCE
Client: Stock Exchange
Project: Strategy for a Digital Customer Service
One of the world's biggest stock exchanges needed to be in closer contact with its customers during big changes in the market and confronting the Brexit.
The goal was to create a tighter bond with its different target groups to gain a greater customer experience.
In my role as a digital strategist in this project we interviewed the client very deeply and profiled its customers and their behavior. We worked close with the client's CIO
and marketing to find relevant solutions and an innovative approach for a better customer service. After a deep research and creating different customer journeys for each target group,
we could develop a strategy for a multi-interface customer portal, where every target group could gain services and information individually. Functioning like an app with a very
user-friendly design, the portal could show the customer deep knowledge, relevant portfolio and market data and relevant marketing actions. The customer could gain
now deeper information about the current and fast-changing situations of markets, including relevant data about his portfolio and impacts during the Brexit incident.
AIRLINE & SOCIAL MEDIA
Client: International Airline (EU)
Project: Social Media Analysis & Content Strategy
Faced with a couple of business problems in regard to loosing the focus on the brand core, difficulties with the employees and a recent plane crash, the airline needed to change the
communication with its customers. Social media is the main channel where a brand / company gets as close as possible to its customers. In all channels the customers weren't happy
of the current airline situation and advertising couldn't solve the broken communication.
At this time I was collaborating with the agency that lead the client's Social media channels and content in the EU. First of all I took a deeper research on the brand and its customers
than usual with sentiment analytics, focus on business situations etc. - lots of insights that aren't typical in a social media agency. Through this deep extra look on brand and business,
I could develop a channel and content strategy that was focused on a conversation-based communication to answer customer questions proper and to show relevant service and help links.
Content and advertising was focused on service and more related to the brand core than before. In this way the airline could compensate the bad atmosphere and increased the customer service.
I also developed first ideas for a service-based communication app and contextual changes for the main website.
AGENCY & BUSINESS TRANSFORMATION
Client: PR Agency (EU)
Project: Strategy for a Digital Business Transformation
A PR & brand agency focused on beverages and pharma wanted to expand their portfolio and services from a more classical approach to a digital-first. After a collaborating project for a new
beverage client as a digital brand strategist, I started to work on a strategy for the agency change process.
The agency was lead by the same management since the mid-'90s and digital was barely part of the PR portfolio, mainly focused on classic media and one-direction communications.
Social media was a part of the daily business already, but strategy and content was mainly specified by the agency clients. To expand the portfolio and to get more close to the clients needs,
the agency had to change. Through my brand strategy project before, I knew the work and services of the agency quite well. After a deep research and insight phase in regard to the
current agency business, digital PR in general and client needs in terms of PR and digital, I developed a strategy to enhance current digital skills and to implement customer experience
as a new service.
